Yamaha is all set to double its India-based showrooms which will help aid in the company’s intent to tap the rural market. India Yamaha aims to increase their number of showrooms to 2,000, majority of which will be situated at small towns and rural hubs.
The company is refurbishing some of the existing outlets in small towns and rural hubs and adding new ones called Yamaha Bike Corners, organizing free motorcycle service camps and test rides. Sales of scooters rose 27 percent to 1.46 million units in the year ended March 31.